A new identity from scratch, and 4 weeks to launch, proved to be a challenge of its own. With Northwater Electrical providing services in 48 suburbs, they needed a system strong enough to keep themselves centralised without diluting their brand. Their focus on community and keeping people connected was their most important asset, and their key to standing out.
Developing a new system around Northwater's "Keeping Connected" called for a modernised typeface, prominent colour palette, and a unified voice, so the brand could deliver on reliability whenever called upon.
The new identity gave Northwater its edge. Starting with no identity, this business now has one voice, allowing them to move faster, deliver bigger promises, and keep more Aussies connected. With a future full of new possibilities, Northwater stands united, everywhere.
